Founded in 2019, Squid Group was born from a simple idea — to help New Zealand businesses grow sustainably through smarter, more transparent marketing. What started from a small bedroom in New Zealand has now grown into a passionate, cross-Tasman team spanning New Zealand and Australia, with clients across NZ, Australia, and the USA.

At Squid Group, we believe great marketing isn’t just about clicks, conversions, or campaigns — it’s about partnerships. Our approach is built on transparency, collaboration, and creativity. We act as an extension of your business, working alongside you to understand your goals, your brand, and your customers. This ensures every strategy we create is tailored to deliver long-term, measurable results.

With our head office based in Mt Maunganui, New Zealand, and a growing presence in Auckland and Australia, Squid Group provides a full suite of digital marketing services designed to help businesses stand out and thrive in competitive markets.

Our expertise includes:

Social Media Marketing (Facebook, Instagram, TikTok, LinkedIn & more)

Google Ads & SEO

Website Design & Development

Graphic Design & Branding

Content Marketing & Strategy

Whether you’re a start-up ready to make waves or an established brand looking to evolve, Squid Group is your dedicated marketing partner — creative, agile, and results-driven.

We Do Things Differently

At Squid, we don’t believe in cookie-cutter strategies. Every business has its own story, and we’re here to tell it in a way that connects and converts. We create brands and experiences that transform how people see your business — ensuring you don’t just keep up with the digital world, but lead it.

Our creative process is hands-on and transparent. You’ll always know what’s happening, why we’re doing it, and how it’s driving your business forward. This clarity is what sets us apart from traditional agencies — no jargon, no confusion, just clear communication and measurable growth.