In the rapidly evolving world of digital marketing, the acronym AEO or Answer Engine Optimisation has emerged as the next frontier of search visibility. While traditional SEO focused on keywords, backlinks and ranking pages, AEO shifts the focus: you’re optimising content so that AI-powered systems understand, trust and use your material as the answer. On platforms like ChatGPT, Perplexity and Gemini, search is no longer a list of links but a direct answer so with AEO your brand becomes the answer rather than a page among many.