Concept art is the foundation of any modern game. It shapes the first impression of characters, locations and style. At EJAW, we create visual concepts that help developers visualise the future game at an early stage. Artists work out the details, colours and atmosphere of the world. This helps make the game cohesive and appealing to players. Concept art also streamlines the work of the entire team, as everyone is guided by a shared vision of the product. This is a crucial stage before the full development of the game.