The 7 Basic Requirements to Sell Anything to
Anyone
Yes, you read that right. If you are trying to sell anything to anyone, you can
streamline the whole process into just seven important requirements. If you use
them in the right amount and at the right time, you are certain to sell anything to
anyone, probably even a refrigerator to an Eskimo!
Requirement # 1 – Making the Right Background
Setting up for the sale is the most important. If you are able to pep your potential
customer up to their maximum, they won‟t be able to wait till they buy from you.
Requirement # 2 – Making Your Product Seem Important
People won‟t buy things that aren‟t important to them. So, you need to harp on
your product‟s utility. Go all over town telling how undeniably useful your
product is, and a lot more people will be interested in it.
Requirement # 3 – Making Yourself Important
All right, so your product is useful, but why should they buy from you? Why are
you better than the competition? You have to tell your customers that. You have
to tell them why you and your product are better for them than what the
competitive market is selling.
Requirement # 4 – Setting Off the Alarms
Make people understand that this is so great an offer that it won‟t persist for long.
Ask them to act fast. Give them a limited time discounted offer or something.
This sense of urgency brings in better sales.
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